Ideation | Copywriting
Financial Literacy Projects
A mix of short-form and long-form content for pushing for financial inclusion in the Philippines
PETSA DE PELIGRO STORIES📖
A Facebook post for Halloween promoting GCredit, GCash's in-app mobile credit, as a solution for "petsa de peligro". It's a Filipino term referring to the days before payday when people are low on cash.
GCredit provides GCash users up to ₱50,000 in credit to pay for goods, services, utility bills, government bills and more. As of 2023, GCash and GCredit is widely accepted at over 70,000 merchants in the Philippines.
GInvest Tips📖
A Facebook series of digestible investing advice to help beginners make the most of GInvest, GCash’s in-app investment platform.
GInvest democratizes investing in the Philippines by letting users invest as low as ₱50 in global and local mutual funds. This is significant in a country where only 10% of adults have financial investments as of 2021.
Marked Safe📖
A post for World Savings Day (October 31) encouraging people to share or comment on a time they resisted an impulse purchase. "Gastos" is the Filipino word for "spend"; the post is also a play on Facebook’s “Marked Safe” badges, which people share on their newsfeeds during a disaster to let others know they are safe.
Is there a way for businesses to make money in a high inflation period?📖
I wrote this column for the Philippine Daily Inquirer when the national inflation rate hit 6.3% in August 2022. In the article, I recommended four actionable ways for small and medium enterprises (SMEs) to protect their profit margins.
The Philippine Daily Inquirer is a widely-read newspaper in the Philippines. This article is sponsored by First Circle, a financing company for Philippine SMEs.
How SMEs can prepare for a return to normal📖
In the Philippines, SMEs were only allowed to fully operate in March 2022 — two years after the first COVID-19 lockdown. In this column, I shared tips to help SMEs become more resilient and competitive against further economic shocks.
This column was written for Manila Times, one of the oldest newspaper in the Philippines, in behalf of First Circle.
