Ideation / Content Writing / Copywriting

Personal Favorites

Short-form content and long-form thought leadership for various brands and publications

‍How is Southeast Asia tackling cyberattacks on the underbanked?📖

Thought leadership

Southeast Asia’s rapid digital growth has led to an 82% increase in cybercrime from 2021 to 2022, with the underbanked especially vulnerable. How are Southeast Asian countries dealing with the 'scam-demic'? A cybersecurity article I wrote for the World Economic Forum.

LINK TO ARTICLE
World Economic Forum - Roxanne Jacutan

‍Drown Your Weather Sorrows in Thick Hot Chocolate📖

Long-form, Travel Feature

What do you do when a superstorm threatens to derail your beach vacation? A short feature I wrote for Roads And Kingdoms, an award-winning online travel journal based in New York.

LINK TO ARTICLE
Bodbod kabog in Dumaguete for Roads and Kingdoms

‍Weird Flex But OK📖

Ideation, Scriptwriting, Filipino

Weird Flex But OK parodies Netflix’s ‘Queer Eye’ by giving an overworked video editor a makeover — you’ll just have to see the rest for yourself! A video series produced for GCash to showcase the usefulness of the app in real-life settings.

LINK TO VIDEO
Weird Flex but OK GCash series

‍The Weekend That Was 7107📖

Long-form, Event Feature

Back when glossy physical magazines were a thing, I covered the 7107 International Music Festival in 2014 for UNO Magazine Philippines. Featuring Red Hot Chili Peppers, Kendrick Lamar, and many more international artists, this was definitely 2014's event of the year.

LINK TO ARTICLE
7107 Music Festival

TINDER HUGOTS📖TINDER HUGOTS

Copywriting, Ideation, Social Media, B2C

Filipinos are highly sentimental and love to speak in "hugot," which means "to pull out from the heart" in Filipino slang. "Hugot lines" can be found everywhere from social media to romantic comedies. This sentiment is even stronger on Valentine's Day, when people often joke (or not) about being single.

This Valentine post was made for GCash and Tinder App to highlight the benefits of Tinder Plus.

LINK TO POST
Netflix inspiration for retail therapy

TINDER HUGOTS📖TINDER HUGOTS

Ideation | Copywriting

Personal Favorites

Short-form and long-form projects that were so interesting, working on them felt like play

‍TINDER HUGOTS📖📖

Copywriting, Ideation, Social Media, B2C, Filipino

Filipinos are highly sentimental and love to speak in "hugot," which means "to pull out from the heart" in Filipino slang. "Hugot lines" can be found everywhere from social media to romantic comedies. This sentiment is even stronger on Valentine's Day, when people often joke (or not) about being single.

This Valentine post was made for GCash and Tinder App to highlight the benefits of Tinder Plus.

📖‍Drown Your Weather Sorrows in Thick Hot Chocolate📖

Long-form, Travel Feature

What do you do when a superstorm threatens to derail your beach vacation? A short feature I wrote for Roads And Kingdoms, an award-winning online travel journal based in New York.

‍Weird Flex But OK📖

Ideation, Scriptwriting, Filipino

Weird Flex But OK parodies Netflix’s ‘Queer Eye’ by giving an overworked video editor a makeover — you’ll just have to see the rest for yourself! A video series produced for GCash to showcase the usefulness of the app in real-life settings.

‍The Weekend That Was 7107📖

Long-form, Event Feature

Back when glossy physical magazines were a thing, I covered the 7107 International Music Festival in 2014 for UNO Magazine Philippines. Featuring Red Hot Chili Peppers, Kendrick Lamar, and many more international artists, this was definitely 2014's event of the year.

‍Your Retail Therapy Playlist📖

Long-form, B2C

A tongue-in-cheek article for GCash that discusses the benefits of retail therapy in moderation — plus a list of Netflix recommendations that inspires you to go out and get yourself something nice with GCash Pay QR.